There are two types of website: those that want you to get in touch and those that make it difficult – which one is yours?

Putting every possible way to get in touch builds credibility

When your website visitors have questions about your company, products or services, they need a quick and easy way to get in touch. Contact information MUST be easy to find and even easier to use.

Ideally is should be on every page. You need to give people a reason to call you, not an excuse to turn away.

A certain amount of basic contact information must appear on every page in your site. The usual location is at the bottom of each page. As a minimum, it should show your company name, telephone number and provide a link to your main contact page.

You should ideally make your telephone number very prominent on every page.

Don’t be Homeless

Many people think that they don’t need to put their full contact details on their website.

Putting every possible way to get in touch builds credibility.

Just showing a mobile phone number and a hotmail email address will turn more people away than you think. People need to trust you. If they think that they can’t find you, call you or get in touch with you under their terms, how will that trust ever be built?

You may think that people will use your details to spam you (both by email and by post), but your potential customers will almost certainly be turned away as well.

Customers are naturally wary of online businesses. They want some reassurance that they can contact a real person at your company, ask questions and seek further information about you and your business.

Your Contact Page

The most important way to get your visitors to contact you is with a well designed contact page. A link to your contact part must form part of your main navigation menu and footer links. Make sure that it’s on every single page in your site.

Think of how you feel when you are trawling through a large website trying to find that hidden phone number just so that you can talk to someone about your last gas bill. It is so annoying. How then will your customers feel if they are doing the same on your website?

Design a Contact-friendly Contact Page

Your contact page must clearly show all of the ways that your customers can contact you.

Consider phone, fax, mobile, postal address, email and online chat. Make it easy with a map as well, there are plenty of free online services to link to. Remember as well to direct visitors to your FAQ pages.

Some people believe that publishing an email address on a website leaves them vulnerable to every email spider on the planet finding their address and spamming them for the rest of their days. Whilst this may be true, not providing an email address will also mean that your customers can’t make enquiries either. The pros of new customers getting in touch far outweigh the down side of a few spam emails.