Giving feedback about your website design to your chosen design company is vital to make sure you get the best out them. However many people focus on the wrong things and send misleading emails full of vague feedback comments that just confuse the situation and the designer.

There needs to be a balance of constructive criticism and factual feedback provided in a timely and effective manner to allow your website designer to create a site that you will be happy with, but that will also be effective in driving customers into your business.

Here are a few guidelines as to how you can make the best out of this relationship.

The Snipping Tool

Learn to use the Snipping Tool in Windows Vista and Windows 7.

You’ve heard the phrase a picture paints a thousand words, well this is so true in website design feedback.

If you can send a picture of what you are talking about and highlight the section you are referring to, this will help your website designer to know exactly what to focus on and what you are talking about.

This will ensure that your feedback is targeted at the right website component or page. This means that it should be resolved first time and reduces the room for additional error and discussion. Help your website designer to help you and the entire design project will go so much more smoothly.


Please correct the spelling of this word on our about page to “believe”.

There is no ambiguity here; the page name is stated, the correct spelling is given and the exact location of the misspelt word has been highlighted with a simple screen clipping.

Your website designer should be able to resolve this immediately and is more likely to react to this promptly than if you give some vague email and they have to start a conversation with you to determine which word is wrong on which page and what the new word or spelling has to be.

Be as precise as you can and your website project will run so much easier.

Focus on what’s important

Whilst we realise that every component of your website is very important to you, you need to focus on what’s important to your online visitors. Changing a photograph of one bowl of fruit to another won’t convince someone to part with their hard earned cash and do business with you.

Adding in some additional testimonials and improving the benefits of your products and services will. So try to focus on the important content of your website and don’t get lost in the unnecessary details of the site design.

Great site design is what you are paying your website designer for, so please put a little faith in them and trust them when they say that the bowl of fruit photo is just fine where it is.

Try not to get too distracted by the cosmetics on your site and focus in on what will add value and turn your casual visitors in paying customers.

  • Avoid: Can you make my logo 3 pixels bigger
  • Avoid: Can you change that picture of the woman on the telephone to a man on a telephone
  • Avoid: That page link is just the wrong shade of pink

We are not alone

Remember when you are giving feedback on your website to be realistic about the timescales of turnaround of your comments. What might seem like a two minute tweak to you might actually take a few hours in reality.

You must also remember that if you’ve taken six weeks to give the feedback and comments to your website designer that they are usually very busy people. As much as it will pain you to admit, they do have other clients and customers and are not sat waiting around for your three comments.

The quicker you can react to their drafts, changes and proposals for your website, the quicker they will be in reviewing and acting up them. If you take your time in giving feedback, your project focus may go off the boil as the attention of your website designer is moved to another project.

We are here to help

Most website designers are here to help you but they do need some guidance along the way.

The look and feel of website design is very subjective; what looks great to one person may not look great to another. However what really matters are the important things that your customers are going to focus upon like; intuitive navigation, textual content, benefits to them, product selection, a superb photo of the left handed widget you sell.

Try to focus on the ultimate goal of your website and not in the intricate details of the design. Leave that to the guidance and expertise that you are paying your website designer for.