Logos can give instant recognition and re-assure visitors of the authenticity of your website. Upon noticing your logo the experience of a visitor can change based on previous interaction with your business.
However, as a website designer, we are so often asked: “can you make our logo much bigger please?” So how big should your logo be on your website.?
Industry studies have shown that across all of the major websites on the internet most logos are actually quite small as a proportion of the actual website.
Many of today’s top logos are designed to stand out on clean white background, perhaps as a result of the print world and brand usage across multiple paper-based products.
Whilst all logos vary in size, only about 7% of logos are more than 100px in height and just 12% are more than 250px in width.
So when asking Clarke Design to “please make our logo stand out more” – we ask you to compare it to the size of logos on other websites first.
What’s the most important thing on your website
Sadly – and you’re not going to like this answer, it is not your logo.
While brand awareness and recognition may be BIG parts of your overall marketing strategy, you’re not going to accomplish anything by simply making your logo BIGGER than everything on your website.
People who know your brand, already know your brand – so you don’t need to ram a huge logo down their throats. They’ll recognise it even if it’s quite small.
People who do not know your brand, want to know what are the benefits of doing business with you and not what does your brand look like – they don’t care about your brand yet. They care about your great products and services.
Is your logo right for a website?
So if you think that your logo isn’t standing out as well as it should on your website, maybe it’s the logo itself that is the problem. The design, colour, clarity, shape and simplicity can all affect how big a logo looks rather than the actual size of the logo itself.
So ask yourself, “have I just grabbed my standard logo for my website designer to use or have I given them the perfect logo for the website?”
If you’ve got a tiny strapline as part of your logo, or a ‘since 1957’, maybe those elements don’t work so well when the logo is used on a website. Can you move them, alter them or just remove them altogether?
Maybe your logo is normally tall and thin and adding this to a website screen that’s nice and wide just doesn’t work. A square logo will not look as big as a short and wide logo, as most websites are wider than they are tall on most screens.
So can you alter your logo shape to fit better on your website?
Clarke Design normally has a circular logo with three words above one another. However this didn’t look as good as it could on our website, so we widened the logo to be shorter and wider and put the words next to each other – we think that this works better, makes the logo smaller in height and is still very readable.
Sometimes it’s the clarity of the logo itself that is the problem. Was it designed to look great on paper with a fuzzy edge, or drop shadow that just looks poor on screen.
Sometimes the colour of a logo can change how clear and clean it looks.
The graphical format that the logo is provided in also helps with clarity. JPG format is great for photographs, but PNG is so much better for logos and graphics.
Where else to use it
If you want your logo to have more presence, maybe use it as part of another element on your home page. Add it in as part of a slideshow or an about section.
However, our recommendation is that the logo that is used as part of the page header, on every page, needs to be of a considered and industry acceptable size.
So before you ask Clarke Design to make your logo bigger, please have a think about everything we’ve said and ask yourself, “is the logo we have chosen for our website correct?”