You know something is wrong – but you just quite can’t put your finger on it. You visit other websites and you have to admit to yourself that your website wouldn’t take the blue ribbon at the Miss Website pageant. If this is sounds like you – then maybe you need to give your website a “Makeover”
The difference between a professional-looking website and an eyesore can be measured by the amount of garbage on the homepage. Websites that have flashy color schemes, blinking animation, and a grab-bag of fonts are quickly dismissed by web visitors as unprofessional and perhaps a little incompetent.
Websites with subtle color schemes, consistent font usage and a clean, easy to understand layout are greeted with enthusiasm and trust by web visitors.
Give them something Fresh
Your Web Site is an outstanding marketing tool and you want to keep your customers and potential customers coming back for more. So why should they ?
If you keep your web site content fresh, up-to-date and interesting, then your users will want to come back often. Make sure that you keep the information on your site relevant, timely and informative. There is no bigger turn-off than information for last week, month or even year. Your competitors are only a mouse click away !
Your site can be automated to do this for you. If you have time specific events, you can populate your site via a database and have the web site determine what to display based upon the current date. Your time is better off spent on your business than on daily updates, and your visitors won’t suspect a thing.
Contact Clarke Design to see how we can automate your site and give you fresh content with the minimum of effort.
Avoid Dead End Pages
Although you may think of your home page as your site’s front door, visitors don’t always cooperate. Every page in your site can be indexed by search engines, bookmarked, or emailed is a potential entry point for visitors, so be sure they all contain links to other pages. Otherwise, stranded visitors may just click away from the site entirely.
Experienced Web users usually know what to do when they encounter a dead end page. They click on their browser’s back button or look at the page’s URL to try and decipher the home page address. New users may get confused and just leave your site.
Eliminate dead end and orphan pages from your site to prevent the needless loss of site visitors. Remember to check all your pages for correct links and navigation instructions. That way, whether visitors enter your site through the front door, back door, or side window, they’ll never get lost.
Give your Visitors a Map
Everyone needs a map sometime. A useful map shows your current location in relation to where you’ve been and where you need to go. As Web sites grow larger and more complex, it’s no surprise that both humans and search engine spiders tend to get lost. Help them out by providing a site map.
Believe it or not, some people will get lost no matter how carefully you design your site navigation system or how explicitly you label it. Visitors looking for one particular thing get irritated if they can’t find it quickly. A site map will give frustrated visitors an alternative to leaving your site entirely.
Search engine spiders often don’t care for script-driven navigation. If they can’t follow the link, they can’t index the page. Spiders like to feast on text, lots of text, and have lots of text links to follow.