Britons spent an average of almost £150 more on online shopping last year compared to the previous 12 months, new figures have revealed.

Communications regulator Ofcom found internet shopping was more popular in the UK than in the other countries it surveyed.

The country’s average annual online outlay increased from £1,017 to £1,175 in 2012.

Data also showed almost three-quarters of the population (73%) buy goods for delivery via the internet at least once a month, while nearly one in four (24%) do so every week.

The UK is also spending more online per person than any of the other major countries surveyed.

Adjusting for population size, the UK spends £307 per head more than Australia, the second highest country, and £615 higher than the average.

In part, this is due to Britons shopping online more frequently. More than half of respondents in the UK said they were doing so more than two years ago.

Price and ease of shopping experience appear to be the reasons we are increasingly abandoning the high street for online portals.

In the UK, 59% cited “it saves me money” when asked why they were spending more money via the web. A total of 58% said it was “easier”.

And trust in online retailers seems to have fuelled the boom.

Almost three-quarters of those in the UK (70%) said they felt “secure when paying for products online”, compared to 62% in the US – the second highest – just 38% in France and 29% in Japan.

The research, published today in Ofcom’s annual International Communications Market Report, also found the UK to be the cheapest of the major nations surveyed for mobile phone and broadband deals.

Source: Sky News