Launching an eCommerce website can seem like a daunting project if you’ve never done it before. Sadly, in our modern world, if your business is not selling online, this could be hurting your business more than you realise. Even if you get customers into your high street store, a high percentage of them will still use their smartphone (even whilst in your shop) to look up product reviews, compare prices or find alternative sellers. You are probably losing customers without even knowing it.
So here are 7 great reasons why you should start selling your products and services online.
1) You Can Earn More Money
Selling your products in more than one geographic location just makes sense. It thus must allow you to make more profit. Selling online does just that. It opens up new opportunities to sell your products, gives you new outlets to the world and will increase your sales – if done correctly.
2) You expand your target market
When you just have a high street shop or warehouse, your target audience is geographically limited to customers in the immediate area. As soon as you move your business online, you have the opportunity to discover new customers and other target markets anywhere in the world (as long as you can ship to them).
3) Your business is always open
If your high street shop is ONLY open from 9am to 5pm, from Monday to Saturday, you are closed for over 70% of the time – do you think that is enough?
Your customers want to shop with you under their terms, not yours. If you are closed, they cannot shop with you. They may be buying on impulse and if your door is closed, they may not come back.
Selling online allows your store to be open all day every day, at obscure hours of the day on Sundays and Bank Holidays – All of the time.
So sure being open all of the time is going to mean more work for you as you deal with the additional orders, but that sounds like a nice problem to have.
4) Mobile devices are the future
More and more people are buying online, and more and more people are using their smartphones to do this. Mobile eCommerce isn’t just a trend; it’s the future. Selling online with a mobile-friendly and responsive website helps to ensure that you are part of this movement.
5) Shoppers want more
It seems that people cannot put their smartphone down nowadays, so you need to capitalise on this. If you have a great online store, you can tempt your customers with great offers, new products, bargains and must-haves. Gone are the days where customers have to get into their car and drive to your shop. They can get the same great deals and items all from their smartphones and they can do it all day every day.
6) Statistics help you to understand
One of the biggest advantages of selling online is the ability to track your customers. You can see how a customer found you, what they did on your website, what they purchased and if they left anything in their basket. Vital information like this is key to your business and helps you to understand your customers.
7) eCommerce is easier than you think
eCommerce used to be so very difficult, yet as the world has progressed, so has our understanding of what makes a great eCommerce store. Clarke Design can help you with all of the required information to get you started, implement the best framework for your website, advise you on shipping and payment gateways and get you selling online.
If you would like to know more about how Clarke Website Design Ltd can help you to sell more products by providing you with an eCommerce website, please just get in touch via www.ecommercewebsite.co.uk