Google Page Rank is extremely important and a higher rank means that you are further up the search results page, simple ! So how can you increase you rank? These simple steps will help you climb another rung…

What is Google Page Rank?

Google Page rank is a score from 0 to 10 based on inbound links, links from other websites to your website. The more inbound links you have to your site the higher your Google page rank will be.

1) Get busy Online

Blogs and online forums are a superb way to get links to your website. Most forums allow you to have a signature for each message you write. Make sure that you add a link to your website in your signature.

  • Try to choose blogs and forums that are related to your website, but they will all help your rank.
  • Talking about and linking to your website is just common sense – so do it often.

2) Publish Articles

Articles are an outstanding way of generating new traffic. You must include your signature in the article and make sure that it contains a link to your website.

Clarke Design writes articles (hey you’re reading one now) and we always make sure to have a link to our website somewhere prominent on it.

3) Related Websites

Links from related websites are very valuable but can be very hard to achieve especially if you are seen as a direct competitor to someone.

It’s all about negotiations. Try to talk to the business owner, not the website administrator and negotiate a trade of links to each other. Explain the mutual benefit. It may lead to more than just an increase in page rank.

  • Try to get sites with a high page rank to link to you. The rank of the inbound link adds more value to your site.
  • It is all about the perceived importance and relevance of the inbound link.

4) Gently does it

Google is not stupid. It knows if you are trying to fool it by farming hundreds of inbound links to your website.

Building your inbound links slowly counts.

Don’t try to get 176 new inbound links every day. Google knows that you are probably using some kind of rogue tactic and will probably sandbox you.

5) Submit to search engines

Search engine directories are a great way to get a free link to your website. They will increase your chances of being listed higher on the popular search engines like.

Most search engine directories allow you to submit your website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link.

6) Optimise Your Website

Links from other sites are very important but hard to control. Links between YOUR pages and websites however are a different story.

It is crucial to organise your own sites to optimise the rank of all your pages.

Consider your homepage which has a good page rank thanks to the various inbound links from other sites. Your other pages can profit from this if you link to them from the homepage.

It is better to avoid putting outgoing links (to other sites) on your highly ranked pages. It is preferable to link from your homepage to a links page which then contains the outgoing links.