Email marketing is a great way to keep in touch with your clients, customers, contacts, suppliers and potential customers.

It allows you to get right to the person that you need to, is very cost effective and affordable for all business sizes.

So exactly what are the benefits of email marketing?

The Benefits of Email Marketing

A properly executed email marketing campaign can superbly compliment your other marketing initiatives and will allow you to reap the many benefits of keeping in constant contact with your customers.

The main benefits of email marketing are:

1) Very Cost Effective

You might think that your other methods of business marketing are relatively cheap, however they can never be compared to the cost effectiveness of targetted email marketing.

Traditional marketing collateral, like advertisements, brochures, leaflets and posters usually require a decent amount of your hard earned cash.

Email marketing is nice and easy to implement and is great value for money.

2) Global Approach

The Internet is a worldwide phenomenon and you need to tap into it.

It costs exactly the same to send an email to someone in Edinburgh as it does to Washington DC.

Try doing that with a letter – the cost is usually prohibitive for many small businesses.

3) A Personalized Medium

A good email marketing system will allow you to mail merge personal details into the subject line and the main email content of your campaign.

A personalised subject line can really help to make your campaigns a success.

Which subject line do you think would have more impact?

  • “£10 discount for all staff at Hargreaves Widgets” or “£10 discount for you”

Even juse something as simple as “Dear Peter” can make an email just feel a little more friendly.

4) Segmentation

Targeted marketing is the most effective way to make sure that you are delivering the right message to the right people.

Sending a “why not upgrade your central heating” message to your customer who have already ‘upgraded’ is firstly just a waste of time and effort and secondly may make them feel that you can’t remember that they’ve upgraded or are just trying to do the hard sell again.

Segmenting your subscribers, allows you to only send to the people that you should be sending to. Try doing that with any other form of advertising.

5) Gauge Results

There is no point in doing any marketing that you cannot measure. You need to make sure that your marketing efforts are measurable and that they are actually bringing in the right type of business.

A decent email marketing system will allow you to measure the granular details of your campaign; how many emails were delivered, opened, read, clicked and what was clicked. What about forwarded to a friend, mentioned on the various social networks and sadly unsubscribed.

6) Easy to Change

Time changes on a very regular basis. If you’ve just had 10,000 leaflets printed and your prices change, it’s time to recycle, reprint and resend. That will cost you time, effort and money.

An email campaign can be changed in an instant, with little effort and very little cost.

7) Instant Results

The results of an email campaign can be almost instant.

You can send out a whole heap of emails very quickly and see the opens and clicks almost as quick.

Other marketing can’t even get close to this.


Email marketing has now come of age and the right solution can advance your business into the 21st century.

It is cost effective, easy to use and swiftly executed. Email marketing should not replace your other marketing activities, however it serves to compliment them so well.

Find out more at