So you’ve had a website for a while now, but you’re not sure if it’s doing anything for you or your business.
You get new business every now and again but you don’t think it’s anything to do with your website. So you’re wondering if your website is any good and if it’s worth having or do you need to do anything with it.
1) You’ve done nothing about it
If you just have a website built for your business and then do nothing about making sure that it’s working for you, then it probably won’t.
You can’t just leave your website alone and expect it to keep on doing great things for you.
Albert Einstein said “Insanity is doing the same thing over and over again and expecting different results.”
Doing the same thing could be doing nothing. If you do nothing, you get nothing to change.
You need to keep your website relevant, up-to-date, topical, fresh and updated.
2) You’ve done nothing with it
It’s not just about updating the content your website, you need to make it better as well; grow and nurture it.
You need to add additional functionality, make it do more, make it cleverer, make it add more value to your customers.
Start to sell online, add interactivity for your customers, give them bespoke information about their relationship with you (membership details, renewal information)
Add more dynamic information, present it in different ways, convert static information into database driven information that can be sorted and filtered as a customer would prefer. There are many ways to give more of your customer what they want, rather than giving them what you want; a subtle but very important difference.
3) You’ve told no-one about it
Building a website and then just expecting people to find you and then do business with you, is a certain recipe for disaster.
YOU MUST TELL PEOPLE ABOUT YOUR WEBSITE. You need to make sure that you take every opportunity you can to mention, shout about, show off with and tell people that you have a website. Just assuming that people know you have one is not enough.
- Please read our other article: Why aren’t people flocking to my web site?
4) You’ve left it all to your designer
Your website designer is just that; a website designer. They design many, many website for many, many customers and will not be spending every minute of the day trying to work out how to get you more business from your website.
The key here is YOUR WEBSITE, and because it’s your website, you need to take some ownership of it and schedule time to talk it through with your website designer to work out how you can improve it. Don’t sit there and wait for them to contact you. Most won’t, and those that do can’t do this as often as you need. So be proactive and invest your time in making sure that you get the best out of your website and the best out of your relationship with your website designer.
5) You’ve tracked the wrong things
Finally, you need to track if people are using your website. Many people are under the false impression that their website isn’t betting them business, especially if it’s just a brochure website.
They don’t ask the right questions about how the new customer found them and rarely ask if their website was visited or used in the decision to do business with them. If you never ask, you’ll never know. It’s so easy to ask someone, but so few do and then wonder why they have no idea if their website is working for them
- Please read our other article: We’ve had no business from our website
So in summary, we feel that you just need to start doing more with your website, schedule time to look after it, talk more to your website designer and start asking and tracking the use of your website and you’ll start to appreciate that it can do so much more for you.