Contact pages are an absolute must for every professional, business website. Without them you’re giving your online visitors every chance to walk away without getting in touch.
In our modern world, trust needs to be earned and a good contact page can help to build that trust by demonstrating your willingness to be contacted in a manner that suits your clients and customers.
So what makes a decent contact page and what should you have on it?
1) Landline Telephone Number
The most important thing that you should ever put on a contact page is a Landline Telephone Number.
Sure this is the Internet and you’re thinking “hang on, what an about an email addresses”. Yes you need that as well, but everyone wants a landline telephone number. Trust us, you really, really need to put a landline telephone number in the most prominent position on your contact page.
In fact, you should put your landline telephone number on every single page in a prominent position as well.
People, visitors, customers and everyone else want to know that you exist. That they can get hold of you when they want you to. Having a landline telephone number tells them that you are happy for them to get in touch with you under their terms.
If you choose to use an 0800, 0845, 0300 or any other non-geographic number that may offer some doubt as to what type of number it is or what charges a caller will expect to pay, explain this to your audience.
Even better, why not display your direct landline number as well as your non-geographic number just to give your callers another option to get through to you.
2) Email Address
Let people know that they can contact you by email.
Do not hide your email address, by using some onscreen tom foolery. Show it off and be proud to do so.
Now, I hear you saying “what about spammers?” – sure, you’ll get your fair share of spam just by publishing your email address online, but you will also get some enquiries and customers too.
If you don’t publish your email address because you are afraid of receiving spam, you’ll also be hiding your email address from your real audience as well – namely your customers. There are other ways to deal with spam emails, blatently hiding your email address is not one of them.
3) Physical Address
People need to believe that you actually exist in the real world.
We wouldn’t do business with a website that just had a mobile phone number and a hotmail email address. That just doesn’t help make us trust that website. Sadly you’re customers are more Internet savvy that ever before, and you need to treat them with the respect that they deserve.
Demonstrate that you really do exist in the real world by letting them know you really exist; tell people your physical postal address.
This should not be a PO Box, a freepost address or the address of your accountant. This is your address.
You want your customers and potential clients to be able to find you.
Make it easy for them and give them a map showing where you are. As a minimum, a nice link to a Google map is an absolute minimum; something more custom is always better.
Giving driving directions or a PDF download really finishes off the job. Make it nice and easy for your customers to find you.
Allowing people to keep in touch is vital. Letting them subscribe to your regular news items, articles and email campaigns is a great way to keep them up-to-date every so often.
Give them a very simple form (Email address and name) so that they can subscribe to your newsletter.
6) Company Registration Details
If you are a UK limited company, you MUST display by law your company registration number at least on your contact page. Ideally you should also display this in the footer of every single page on your website as well, but certainly as a minimum on your contact page.
If you do not, you are breaking the law.
A good contact page can make or break your online presence. Give your customers, visitors and potential clients every single way that you can of getting in touch with you.
Give them a choice of how to get in touch, NOT an excuse not to.