Author: Clarke Design

10 Great Tips for success in the world of eCommerce

Selling online is getting more and more competitive every day as more and more businesses realise that if they have products, they need to sell them online, even if they already have a high street shop. Online competition is fierce and the bottom line is often defined by the appearance, usability, and mobility of your website. Do you know how many people abandon their shopping baskets before they buy from you? If you don’t – you’ve got a problem. However you don’t know how big the problem is and you’ve therefore probably got no idea how to solve it....

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5 Great Tips to Help Create Blog Headlines

Though it’s true that writing compelling headlines is something that will take some time to practice and master, you don’t need to be a genius copywriter to come of up with something that helps you generate more interest and more website traffic. Here are 5 quick and easy tips to help you get started writing great article headlines: 1) The Tried and Tested “How-To” Headline People love reading “How-To” articles, and it’s not something that works with just a single topic. You can write How-To posts about anything and your headline doesn’t have to be complicated or take too...

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WordPress websites: Why you MUST back them up

WordPress is a content management system originally designed for bloggers to write articles for their websites. Since 2003 it has been enhanced considerably to become one of the most popular choices for website designers and business owners alike to support their online presence. It now powers over 60% of the content managed websites on the internet. (including this one) As it’s one of the most popular website engines it is also one of the most targeted by those nasty hackers and internet demons who try to break your website for some bizarre reason unfathomable by most of us. So...

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Google’s April 2015 algorithm update Q&A

There has been a lot of panic, exaggerated news articles and blog posts about Google’s new algorithm update. However, we’re here to set things straight, read our q and a to find out what is really happening and how your website will be affected by the update. Questions and Answers 1. What is an algorithm and why does it matter? Google serves what it feels are the most relevant websites for your search query in the quickest time possible and to do so it uses an algorithm (a complex equation). The algorithm will look at content, images, videos, mobile...

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Google wants to know, how mobile friendly is your website?

Google has released a MAJOR update to how it ranks websites. The mobile-friendly algorithm will impact more sites than any of their recent algorithm changes. YOU MUST act to make sure that your website remains highly ranked in Google if you care about getting found. The world is changing and since 2014 more people are using mobile devices to browse websites that conventional desktop computers. So Google is rightly responding to this change. Google says that the new mobile-friendly ranking algorithm will have a “significant impact” on mobile search results. The big impact from this is that if your...

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