Author: Clarke Design

Flash or not Flash, is that the question ?

Adobe Flash sites seem to be all the rage these days. For those who haven’t heard of Flash, or perhaps have seen it but don’t know what it’s called, Flash is usually an animation delivery format that provides web visitors with a very rich video or audio presentation. Flash Has some Major Drawbacks If you are big Flash fan, we might suggest that you don’t read this article. Flash has it’s place within the web site community, just not for designing web site with. Flash has some amazing capabilities to deliver interactive video, audio, and animation whilst retaining a relatively small download. It also has some major weaknesses: Not everyone has the Flash plugin. Version 4 browsers ship with flash integrated into the browser, but we’ve already discussed that no matter what you do, not everyone is going to have the latest browsers. Sites developed entirely in flash are going to pop up a “Get the Plugin” box before the user even sees one page of your site. Novice users may not know what that means, or they may not want to wait through a long download just to see your site. Web users simply aren’t that loyal. Would you wait 40 minutes or so to download a plugin so you could view a site that you weren’t even sure had the content you were interested in? Not a...

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Writing about ‘you’ on the web

One of your hardest tasks you will have to do when creating your web site is writing the actual web page content that encourages visitors to buy your products and services. It isn’t enough to say that you sell the “best widgets on the web” or have the “largest selection of left-handed wotnots”. You have to credibly explain to visitors why they need your product and why they should buy it from you. Use page content to sell the benefits, not the features. So, What’s The Difference? Basically, as follows: Features: Characteristics that physically describe your product or service....

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To Hyphen or not to Hyphen

Many webmasters avoid using hyphens in domain names because visitors can easily get confused and enter the wrong URL sending them to a different website, possibly that of a competitor. There are so many web sites out there in Internet World that yours has to be easy to remember, catchy, quick to type in and should do exactly what it says. Giving your online users the opportunity to mistype, forget, mis-talk your web site name is the last thing you should want from your name. Could You Spell That Again Please? Let’s look at the problems first and consider how to mitigate them. Hyphenated names are hard to read aloud Imagine giving this domain name over the phone: Freddies-Graphic-Design-And-Printing.com “Our domain name is Freddies hyphen graphic hyphen – no, that’s a hyphen on your keyboard, not the word hyphen spelled out. No problem! Let’s start over. Freddies hyphen graphic hyphen design hyphen and hyphen printing dot com.” It’s best to avoid having more than one hyphen in your domain name. It’s less trouble for visitors to type and easier to read aloud. Visitors forget to include them Many users aren’t used to hyphenated domain names and forget to type the hyphens. If a competitor registers a domain that’s identical to yours – but without the hyphens – visitors may will the competing site instead of yours. You’ll never even...

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Fresh Content

People use the Internet to locate information. Provide it as part of your web site design and provide the latest information. This means that you have to update your web site design often. Bring people back to your site by providing important or hard to find information. You can also use your web site to give information about your latest sales. If you decide to give time sensitive information as part of your web site design, make sure that you update it often. There is nothing more irritating than to find details about events that have already happened, or...

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Understand your Visitors

Even the simplest website is harder to figure out than a catalogue or brochure. We all know how to “use” a catalogue: start at the front cover and keep turning the pages. Unfortunately with every new web site we visit, we have to “learn” how it works, how its “pages” turn, how to find what we’re looking for. Even the simplest site is a lot harder to figure out than a catalogue or brochure. We all know how to “use” a catalogue. Start at the front cover and keep turning the pages. Same deal for every catalogue you touch....

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