Author: Clarke Design

How do you market your web site effectively

Most people believe that search engines are the best way to market their web site; “If I’m at the top of Google my business will grow”. That may be the case for big web sites, but for most sites offline marketing can bring far greater rewards than waiting for someone to find your web site in a search engine. It’s Simple – Just tell EVERYONE ! It sounds so simple, but how many people do you encounter and you don’t mention that you have a web site. There really is no excuse not to tell everyone that you ever...

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Flash Splash (Intro) Pages

Close your eyes and imagine using a design technique for your web site that increases page load time, encourages people to leave the site, confuses search engines, means that some people can’t even see your site and discourages repeat visitors. Did you imagine a splash page? You should have. GET RID OF THAT SPLASH SCREEN TODAY ! A splash page is an introductory page that gives your visitors an intro into your web site. These are usually written in Macromedia Flash or comprise of a single page asking a question or saying ‘click here’ or ‘enter site’. 1 in 4 visitors turn away A splash page is like a book cover. It tries to lure visitors deeper into the site to view the real content. However, that’s an invitation that many visitors are happy to refuse. Web sites that use splash pages report that only 75% of their visitors click on the splash page and enter the site. This means 1 in 4 visitors do not enter your site. Show me the money Removing the splash page enables your visitors to get to your information swiftly and reduces their frustration. Your repeat visitors don’t want to have to wait for a movie they’ve seen before to show or click through three extra screens to get to your home page. If you are going to have a splash screen, always...

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10 Tips to make your web site work for you

Do you think that your web site isn’t earning its’ keep ? Want to get more customers from it ? Check out these Top 10 tips about how to make your web site do some work for you and start growing your business. 1) Manage your web site content Keep your web site information up to date and remember that pages which are not updated will not get listed in the majority of search engines. Keep the look of your web site fresh using new images and change the look and feel of the site occasionally. 2) Promote your...

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Give yourself a design makeover

You know something is wrong – but you just quite can’t put your finger on it. You visit other websites and you have to admit to yourself that your website wouldn’t take the blue ribbon at the Miss Website pageant. If this is sounds like you – then maybe you need to give your website a “Makeover” The difference between a professional-looking website and an eyesore can be measured by the amount of garbage on the homepage. Websites that have flashy color schemes, blinking animation, and a grab-bag of fonts are quickly dismissed by web visitors as unprofessional and perhaps a little incompetent. Websites with subtle color schemes, consistent font usage and a clean, easy to understand layout are greeted with enthusiasm and trust by web visitors. Give them something Fresh Your Web Site is an outstanding marketing tool and you want to keep your customers and potential customers coming back for more. So why should they ? If you keep your web site content fresh, up-to-date and interesting, then your users will want to come back often. Make sure that you keep the information on your site relevant, timely and informative. There is no bigger turn-off than information for last week, month or even year. Your competitors are only a mouse click away ! Your site can be automated to do this for you. If you have time...

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Flash or not Flash, is that the question ?

Adobe Flash sites seem to be all the rage these days. For those who haven’t heard of Flash, or perhaps have seen it but don’t know what it’s called, Flash is usually an animation delivery format that provides web visitors with a very rich video or audio presentation. Flash Has some Major Drawbacks If you are big Flash fan, we might suggest that you don’t read this article. Flash has it’s place within the web site community, just not for designing web site with. Flash has some amazing capabilities to deliver interactive video, audio, and animation whilst retaining a relatively small download. It also has some major weaknesses: Not everyone has the Flash plugin. Version 4 browsers ship with flash integrated into the browser, but we’ve already discussed that no matter what you do, not everyone is going to have the latest browsers. Sites developed entirely in flash are going to pop up a “Get the Plugin” box before the user even sees one page of your site. Novice users may not know what that means, or they may not want to wait through a long download just to see your site. Web users simply aren’t that loyal. Would you wait 40 minutes or so to download a plugin so you could view a site that you weren’t even sure had the content you were interested in? Not a...

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