Author: Clarke Design

Domain Registry of America (DROA) Renewal Scam

Clarke Design have discovered that a company called, “Domain Registry of America”, has been sending letters to our customers with deceptive messages about domain transfers. The goal of these letters is to trick our customers into transferring their domain names away from Clarke Design. The letters falsely claim to be a response to a transfer request made by our customers. This is a SCAM and a DECEPTION PLEASE DO NOTHING MORE THAN SHREAD THE LETTER Clarke Design have also received these kinds of letters. If Clarke Design are looking after your web site domain names, then we will do...

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How do you market your web site effectively

Most people believe that search engines are the best way to market their web site; “If I’m at the top of Google my business will grow”. That may be the case for big web sites, but for most sites offline marketing can bring far greater rewards than waiting for someone to find your web site in a search engine. It’s Simple – Just tell EVERYONE ! It sounds so simple, but how many people do you encounter and you don’t mention that you have a web site. There really is no excuse not to tell everyone that you ever...

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Flash Splash (Intro) Pages

Close your eyes and imagine using a design technique for your web site that increases page load time, encourages people to leave the site, confuses search engines, means that some people can’t even see your site and discourages repeat visitors. Did you imagine a splash page? You should have. GET RID OF THAT SPLASH SCREEN TODAY ! A splash page is an introductory page that gives your visitors an intro into your web site. These are usually written in Macromedia Flash or comprise of a single page asking a question or saying ‘click here’ or ‘enter site’. 1 in 4 visitors turn away A splash page is like a book cover. It tries to lure visitors deeper into the site to view the real content. However, that’s an invitation that many visitors are happy to refuse. Web sites that use splash pages report that only 75% of their visitors click on the splash page and enter the site. This means 1 in 4 visitors do not enter your site. Show me the money Removing the splash page enables your visitors to get to your information swiftly and reduces their frustration. Your repeat visitors don’t want to have to wait for a movie they’ve seen before to show or click through three extra screens to get to your home page. If you are going to have a splash screen, always...

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10 Tips to make your web site work for you

Do you think that your web site isn’t earning its’ keep ? Want to get more customers from it ? Check out these Top 10 tips about how to make your web site do some work for you and start growing your business. 1) Manage your web site content Keep your web site information up to date and remember that pages which are not updated will not get listed in the majority of search engines. Keep the look of your web site fresh using new images and change the look and feel of the site occasionally. 2) Promote your...

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Give yourself a design makeover

You know something is wrong – but you just quite can’t put your finger on it. You visit other websites and you have to admit to yourself that your website wouldn’t take the blue ribbon at the Miss Website pageant. If this is sounds like you – then maybe you need to give your website a “Makeover” The difference between a professional-looking website and an eyesore can be measured by the amount of garbage on the homepage. Websites that have flashy color schemes, blinking animation, and a grab-bag of fonts are quickly dismissed by web visitors as unprofessional and perhaps a little incompetent. Websites with subtle color schemes, consistent font usage and a clean, easy to understand layout are greeted with enthusiasm and trust by web visitors. Give them something Fresh Your Web Site is an outstanding marketing tool and you want to keep your customers and potential customers coming back for more. So why should they ? If you keep your web site content fresh, up-to-date and interesting, then your users will want to come back often. Make sure that you keep the information on your site relevant, timely and informative. There is no bigger turn-off than information for last week, month or even year. Your competitors are only a mouse click away ! Your site can be automated to do this for you. If you have time...

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