Author: Clarke Design

Overview: Search Engine Optimisation

Search engine rank is based on a simple mathematical formula. A ranking algorithm looks for page elements A, B, C, and D and assigns points to Web pages that contain those elements. Keywords are one of the most important page elements because virtually all search engines use them to rank pages and list search results. Keyword Selection Keyword selection is the most important step in optimising a page for the search engines – and where most people make mistakes. You can get all the top ten rankings in the world with unusual keywords, but you won’t see any traffic...

Read More

Domain Registry of America (DROA) Renewal Scam

Clarke Design have discovered that a company called, “Domain Registry of America”, has been sending letters to our customers with deceptive messages about domain transfers. The goal of these letters is to trick our customers into transferring their domain names away from Clarke Design. The letters falsely claim to be a response to a transfer request made by our customers. This is a SCAM and a DECEPTION PLEASE DO NOTHING MORE THAN SHREAD THE LETTER Clarke Design have also received these kinds of letters. If Clarke Design are looking after your web site domain names, then we will do...

Read More

How do you market your web site effectively

Most people believe that search engines are the best way to market their web site; “If I’m at the top of Google my business will grow”. That may be the case for big web sites, but for most sites offline marketing can bring far greater rewards than waiting for someone to find your web site in a search engine. It’s Simple – Just tell EVERYONE ! It sounds so simple, but how many people do you encounter and you don’t mention that you have a web site. There really is no excuse not to tell everyone that you ever...

Read More

Flash Splash (Intro) Pages

Close your eyes and imagine using a design technique for your web site that increases page load time, encourages people to leave the site, confuses search engines, means that some people can’t even see your site and discourages repeat visitors. Did you imagine a splash page? You should have. GET RID OF THAT SPLASH SCREEN TODAY ! A splash page is an introductory page that gives your visitors an intro into your web site. These are usually written in Macromedia Flash or comprise of a single page asking a question or saying ‘click here’ or ‘enter site’. 1 in 4 visitors turn away A splash page is like a book cover. It tries to lure visitors deeper into the site to view the real content. However, that’s an invitation that many visitors are happy to refuse. Web sites that use splash pages report that only 75% of their visitors click on the splash page and enter the site. This means 1 in 4 visitors do not enter your site. Show me the money Removing the splash page enables your visitors to get to your information swiftly and reduces their frustration. Your repeat visitors don’t want to have to wait for a movie they’ve seen before to show or click through three extra screens to get to your home page. If you are going to have a splash screen, always...

Read More

10 Tips to make your web site work for you

Do you think that your web site isn’t earning its’ keep ? Want to get more customers from it ? Check out these Top 10 tips about how to make your web site do some work for you and start growing your business. 1) Manage your web site content Keep your web site information up to date and remember that pages which are not updated will not get listed in the majority of search engines. Keep the look of your web site fresh using new images and change the look and feel of the site occasionally. 2) Promote your...

Read More